Describe your image
Describe your image
Riada provides professional consultancy and resource to companies of all sizes. Whether it’s a one-off consultancy session or a three month campaign plan, our goal is to increase efficiency and save you time to focus on business priorities.
Our Corporate Responsibility
We pledge 1% of our yearly revenue to The UK Sepsis Trust, who's mission is to end preventable deaths from sepsis and improve outcomes for sepsis survivors. Every 3 seconds, someone in the world dies of sepsis.
Meet the team
Director & Principal Consultant
Gemma Adair was born in Ireland and moved to the UK in the 1990's and her work ethic and ambition was very much established from a very young age. After 12 year's managing marketing campaigns and events on an international scale in the B2B space, she decided to embark on her own journey and launched Riada Consultancy in 2017. Her goal was to build a legacy and provide a personalised service to enable businesses of all sizes to make the right marketing decisions for their organisation - to drive awareness, generate demand, leads and grow their pipeline. As a seasoned marketeer, she has worked on joint marketing initiatives with Microsoft and Amazon Web Services (AWS). She is also a member of the Chartered Institute of Marketing.
Riada Consultancy is supported by independent consultants, business analysts and business professionals.
To be honest and respectful in all engagements
To work as a team and collaborate to meet the needs of the client
To demonstrate passion and love for what we do
To create a space where the client and team can learn and grow together
I have to say probably in all my years of business this is the most comprehensive strategic marketing plan presented to me
Michelle, Campaigns Manager
I've had the absolute pleasure of working with Gemma for three years at K2 where we worked very closely on marketing campaigns together. Executing the events and online campaigns alongside each other was a challenging task, but very well-executed by Gemma with the focus on deliverables needed to
Pablo, European Lead
Gemma and I worked together on the BPS Connect Programme. She was instrumental to make it happen and drove the initiative to generate more than 30 customer case studies.