Riada Consultancy

The Gap Between Capability and Revenue

Technical excellence alone doesn't drive growth. Many Microsoft partners struggle to translate strong capability into consistent pipeline because:

• Strategic disconnect: GTM activity isn't aligned with business objectives or Microsoft's AI Solution Plays.
• The language barrier: Messaging speaks to engineers, not customers or Microsoft sellers.
• Diluted impact: Effort is spread too thin, leading to 'random acts of marketing.
• The "cost centre" trap: Marketing is disconnected from revenue, making ROI hard to prove.

Our Approach

Our Clear. Focused. Ready. framework helps partners move from technical capability to predictable revenue.

• Clear: Define your ICP, sharpen your AI business process solution value proposition, and align with the outcomes buyers actually pay for.
• Focused: Prioritise the right solution plays, verticals, and GTM motions. Go deep where you have the highest right to win.
• Ready: Execute multi-channel, co-sell-ready programs that customers want, partners trust, and Microsoft sellers understand.

The Hybrid Advantage - Strategy + Activation

We're not a traditional agency that just delivers 'assets.' We're not a pure consultancy that only delivers 'advice.' We combine 15 years of strategic clarity with hands-on execution.

Partners work with us when they need to reach three critical audiences:

• Their Customers: Drive direct demand through outcome-led marketing.
• Their Partners: Build P2P referral flywheels that scale reach.
• Microsoft Sellers: Become the "easy button" for co-sell engagement and referrals.